Imagine Intelligent Advertising

at Your Fingertips

When you spend your money on advertising, you absolutely must know what is working and why.

Consumers are not spending money the same way they used to. Advertising in newspapers, magazines and television has become a waste of advertising dollars.

These traditional advertising mediums cannot deliver the traffic to businesses that they were once able to. Trends point online.

People are buying on the internet now

10 years ago people wondered if the internet would even make it. They wondered if it might flop because all they could do was  send emails and what's so big about that? Look how far we've come.

Today, if your business is not on the internet, it is likely that you are unwittingly dooming your whole business to failure.

Someone at some point will come along and sell the service you have online, with a coupon, and since people shop online and you're not there, you are no longer competition for that business.

That hurts.

But it is reality. 

Intelligent advertising means being where your customers are, when they are, and giving them what they want. It's simple.

Intelligent advertising means being in complete control of each dollar that goes into your ads, and then getting overwhelmed by more data than you need, telling you what works in your advertising and what doesn't, and how to get better real time results.

Remember, the internet is just one big bunch of computers. You can track everything.

• You can see where customers came from (Global, down to the city) 
• You can see how long they read your ad for 
• You can see what they clicked on 
• You can see if they use a new or old computer 
• You can see how big their monitor is which will tell you how they see your ads 
• You can test product prices by making similar offers and tracking results 
• You can put up 2 pages and see which one sells best   

You know how to present your business to people better than anyone else. It's your specialty.

Imagine advertising that did not limit you to one 30 second spot.

Imagine instead, that your advertising could be like a wonderful educational journey, where your customers learn about you and your business over time, all because they want to know about you.

Imagine advertising that inspires loyalty in your customers.

When you teach your customers about your business over time, and serve them well, they become loyal to you. That means they ignore the competition because they like you better. That... is Intelligent Advertising.

Building loyal customers over time is like building an army of volunteer salesman, who advertise for you because they like you. 

• No more over priced newspaper ads. 
• No more coupon books that work but don't create real profit 
• No more overpriced and underused phone book advertising 
• You get the point 

Why spend money on advertising methods that can't give you any idea of how well the advertising is working for your business?

That's like throwing money out the window.

Direct Response Email Marketing is advertising that the customer elects to receive because they want it.

Your customers are smart, and they want to know about your business, and they want more than a 30 second commercial.

You can't get better than that.

I trust 2009 be your best year in business ever!

Dan Ellenwood